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Monday, August 07, 2006


Keith Seckel

I remember hearing a statistic once re: how most companies start dying when they stop risking. Apple is certainly "The Man" now -- is as "establishment" as other major companies -- and yet they are not, in this sense: they continue to innovate and push margins.

And I may be wrong about this, but my sense is they push these margins not for profit, but for fun; because it is just what they do. Profit is nice, sure -- but it is secondary.

I want to be on the outside too.

Thanks for these great challenging thoughts!

~ Keith

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