Scarborough Reports: Top Blogging Markets
A report out today from Scarborough Research
(via) finds that Austin, Portland, San Francisco and Seattle are the
top markets for people who read or contributed to blogs. NYC came in
tied for 11th place. Some notes from the report:
Demographically, bloggers are young and hail from middle class
families. They are 66 percent more likely than the national average to
be between the ages of 18 and 34. Fifty percent of bloggers are part of
a household that has children under 17, as opposed to 41 percent of the
total population. Bloggers are 20 percent more likely than the national
average to have an annual household income between $50k and $100k per
year.
"Not surprisingly, the cities that rank highly for bloggers are also
prominent Internet-usage markets. Austin and San Francisco adults, for
example, are more likely than the average to have a broadband
connection at home," said Gary Meo, senior vice president, print and
digital media services. "Additionally, Austin, Portland, San Francisco
and Seattle are markets with large high-tech economies."
The top cities are:
Scarborough Local Market Analysis:
Top Local Markets for Bloggers
DMA(R) %
Austin, TX 15
Portland, OR 14
San Francisco/Oakland/San Jose, CA 13
Seattle/Tacoma, WA 13
Honolulu, HI 12
San Diego, CA 12
Dallas/Fort Worth, TX 11
Columbus, OH 11
Nashville, TN 11
Colorado Springs/Pueblo, CO 11
Washington, D.C. 11
Atlanta, GA 10
New York, NY 10
Boston, MA 9
Minneapolis/St. Paul, MN 9
Los Angeles, CA 9
Syracuse, NY 9
Detroit, MI 9
Philadelphia, PA 9
Indianapolis, IN 9
Albuquerque/Santa Fe, NM 9
Rochester, NY 9
Oklahoma City, OK 9
Albany/Schenectady/Troy, NY 9
Houston, TX 9
Richmond/Petersburg, VA 9
Chicago, IL 9
Harrisburg/Lancaster/Lebanon/York, PA 9
Providence/New Bedford, RI 8
Raleigh/Durham, NC 8
Bakersfield, CA 8
Kansas City, MO 8
Des Moines/Ames, IA 8
Orlando/Daytona Beach/Melbourne, FL 8
Salt Lake City, UT 8
Phoenix, AZ 8
Tulsa, OK 8
Baltimore, MD 8
Greenville/Spartanburg/Asheville/ Anderson, SC 8
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