Monster Truck Liturgy (1.7 MB .mp3, :59)
Airline Liturgy (1.8 MB .mp3, 1:01)
ChurchMarketingSucks writes thusly:
"This Sunday, Sunday, Sunday! It's a sacramental showdown at St. Andrew's Episcopal..."
Mike McKenzie created the ad for fun. 41-year-old McKenzie is the creative services director for Cox Radio of Birmingham and a St. Andrew's parishioner.
"It wasn't with the intention of making a commercial--I was just goofying around," says McKenzie. "The idea hit me right after 10:30 mass--it's high mass, very formal liturgy. What would happen if you took formal liturgy and combined it with a monster truck rally?"
The result is McKenzie's ad. He passed it on to church leadership and it started making the rounds. The ad has not aired on the radio yet, and while the debate continues about whether or not it will air, others are taking notice. The Episcopal Media Center covered the story:
"This is not a joke. It's for real. And while some might call it sacrilegious, not sacramental, many are calling it oh-so-clever and proof that Episcopalians have a healthy sense of humor"
Written by The Episcopal Media Center's Director of Marketing Communications Nan Ross, the article (which isn't online) quotes St. Andrew's rector Marc Burnette:
"People are ready for some playfulness. These are tense times in our church. While this doesn't match everyone's sense of humor, the overwhelming majority love it."
While the monster truck spot is getting all the attention, McKenzie also created an airline spot.
"[Even] if nothing comes of it, at least we got a kick out of it," says McKenzie