Gawain F. de Leeuw - aka the Salty Vicar - is one of my favorite on-line thinkers. When we lived in NY, we visited the church he serves as rector. His reflection in THE WITNESS really hit home with me:
We live in an age where high capitalism has undermined elements of our identities. Who we are can be altered, bought and sold. We now acknowledge that even geography-- a crucial arena in which we identify ourselves -- is a construct subject to choices and powers. We have become aware that identities shift. We are plastic, confronted with a constant stream of opportunities for "extreme makeovers," and with that comes a constant pressure to choose a better identity.