Lost In Transaction

[grid::brand]

Part of my brain is wired for marketing - I studied it at school, I worked in it for 20 years, I am intrigued by all things driving towards the transaction.

Branding is the artform of our time. Some of the greatest creative minds of our time have left creative arts for commerce - writers, visual artists, performers. Their focus has moved from freeing the imagination with works of art to focussing desire with works of commerce.

Lost in that transaction is a sense of the soul, a deeper sense of what it means to be human. Brands are NOT people, brands are NOT feelings, brands are NOT menaingful - brands are all about sustaining the transaction.

Comments

[Mike]

OK Bob - you have my attention. So how do we bring the soul back into it? I tried beating this horse a while back. Why can't we use as much creativity to expand the Kingdom as we do to sell toilet paper?